how to increase website conversion metrics

Do you want to boost conversions on your website? As smart marketers know, your design can make all the difference. In this post, we’ll share 11 web design principles that will boost your conversion rate.

Many marketers harp on the importance of SEO, social media, creating lead magnets that convert and the like, yet having an excellent website design to start with is so often overlooked. While all of these components do matter, your web design isn’t just a “pretty face”: it can actually make or break your conversion rates.

According to research from Stanford University, 46.1% of people say a website’s design is the top criteria for deciding if a company is credible or not. So it’s extremely important that your design looks professional.

Whether or not your website is aesthetically pleasing also plays a big role in conversion rate optimization. Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain (according to this study by Adobe). So if you want people to read your blog posts, they need to look attractive.

But that’s not all. If your website is unattractive, people will actually leave your site altogether. 38% of people, to be exact. That’s a whole lot of lost leads!

So regardless of whether or not design is your forte, you can’t afford to overlook it. Learn web design, hire a freelancer, employ a designer, or do whatever it takes!

To start with, here are a handful of important design principles that will give you an immediate and sustainable boost in conversions… Read Full Article Here