SEO / SEM
Search Engine Optimization & Marketing
Ethical SEO & SEM
Waterscape Tech, LLC is a Myrtle Beach SEO (Search Engine Optimization) and (Search Engine Marketing) company that is dedicated to using only ethical techniques that are durable and resilient to search engine algorithm updates. We work with clients who reside both in the U.S. and abroad. Our process is very effective for local and national campaigns using content marketing creatively combined with SEO and video marketing. Our proprietary techniques utilize the latest “know how” to get your site ranked and business goals met.
To get high rankings in today’s search engines, your website needs to be relevant to search queries targeted for your business. Just adding back links to your existing site is not enough to get you where you want to be…which is on page 1 and hopefully in the top 3 spots of the natural search results! It takes a whole lot of things done right over time to achieve and maintain top, durable rankings.
Research Is The ‘Key’ To Successful Rankings
We keep up with the latest information on Internet search strategies and can determine the best keyword phrases to use for your business through key phrase research. Desktop and mobile key phrases are different to each other and we identify each set and target your entire campaign to achieve a higher ranking and conversions in search engine results pages. This type of research is the most valuable knowledge to have because often times what you may think are your top keywords may not be the best ones to capture new customers.
It’s all about finding out what your potential customers are using for search terms when looking for your services or products and using those keyword phrases in your site, articles, anchor text, and other places like directory listings.
Quality content is king. High quality content is a huge part of SEO. We can create fresh, well written SEO’d content that targets your goals and includes key phrases relevant to your company’s objectives. Our content can be used for webpages, blog posts, social media and PR news blasts. Great content works 24-7 and can bring incoming targeted traffic for years and years. We can deliver new content directly or post it for you! These services are high quality, a great value and very effective in today’s search market.
Mobile search is totally different than desktop search because key phrases are different in the mobile environment. Mobile users search for shorter key phrases or just for single keywords. This is the reason why mobile searchers are usually very brief in their search queries and a majority of them are looking for local goods and services. As a result, if you don’t rank well for shorter key phrases then you may be missing out on a lot of potential mobile traffic which is now about 50% of all traffic online and growing.
We make certain to use phrases which are common in predictive search.
Predictive search is also popular with mobile searchers because it saves typing effort. This is why, if your keywords are among the common predictive search results, the chances of your business being found increases. We can help you get discovered on the mobile search engines by practicing mobile standards and guidelines using the best current information and mobile SEO tactics to optimize your site.
If you’re looking to reach customers through smartphones and tablet computers then mobile advertising is just what you need. With static or rich media display ads, SMS (Short Message Service) or MMS (Multimedia Messaging Service) ads, mobile search ads, advertising within mobile websites, ads within mobile applications or games…we can get your message out to your targeted audience.
Local, National & Global Exposure
We specialize in Local, National, and Global SEO and only use proven techniques that get long lasting results. Our SEO services focus on bringing you a great return on your investment.
Some of our comprehensive tactics include:
- Keyword and search phrase research to target highly effective search terms
- Improving internal linking and site structure
- Building links manually from relevant, high quality sites
- Creating high quality, unique content for your website, blog, social networks and articles
- Competitor website, blog and forum analysis
- Article submission to relevant, well ranked and indexed web directories related to your business
- Article submission to quality, industry related social bookmarking sites
- On-page SEO best practices implementation and following all Google/Bing best practices
- Insertion of social networking site links to all posts allowing users to promote your content
- Inclusion of RSS feeds to allow users to sign up and receive notification of new blog content
- Content examination to ensure your content is fresh, unique, useful and user friendly
Local Search Optimization
If you have a business that caters to local customers, we can increase your visibility dramatically with our Local SEO services. These services are tailored to each individual business to provide the best possible return on investment. Google, Bing, and Yahoo all have local business listings and there are many other services & directories like Home Advisor, Booking.com & Angie’s List that provide wonderful opportunities for driving targeted traffic to your website. These sites are driven by customer reviews, citations, and quality content. If these sites and directories are set up and maintained properly, they can have a major impact on sales and generate new customers which can make all the difference to your business.
With Local SEO, there are many things that need to be done correctly in order to get your business ranked high. We handle everything from start to finish; including designing a new website or redesigning your current website to be mobile friendly as well as making a dedicated mobile version for your customers to access your content more easily and quickly.
High quality keyword research is the foundation that your entire SEO campaign should be based upon. We see many mistakes made by people in this area alone. With Waterscape Tech, you can feel confident that we’ll deliver the highest quality SEO campaign at a price that is cost-effective for your business.
Search Engine Marketing (SEM)
Currently, the world’s biggest search engines are Google, YouTube, Yahoo, and Bing. Search Engine Marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.
SEM entails the following:
- SEM: Buying traffic through paid search listings
- SEO: Earning traffic through unpaid or free listings
- We help increase your search engine visibility with the following:
- Search Ads: Behavioral Targeting
- Search Ads: Contextual
- Search Ads: General
- Search Ads: Mobile Search
- Search Ads: Pay Per Call
- Search Ads: Video
- Major Ad Channels:
- Google: AdWords
- Microsoft: adCenter
- Yahoo: Search Ads
Targeted, real-time display ads. Display advertising is graphical advertising on the World Wide Web that appears next to content on web pages, IM applications, email, etc. These ads, often referred to as banners, come in standardized ad sizes, and can include text, logos, pictures, or more recently, rich media. We can help you leverage Google, Bing and Yahoo display networks to drive targeted traffic to your site.
Pay Per Click
We also offer Pay Per Click campaign set up, optimization and management for customers who need fast exposure online. By having us manage your campaign the right way, you’ll save money and see much quicker results.
Retargeting, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away.