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How to identify private blog networks

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Private blog networks: A great way to get your site penalized Columnist Kevin Rowe explains what private blog networks (PBNs) are, how to identify them, and why you should steer clear.

You may have heard about private blog networks (PBNs) before, but you may not be sure what they are or why they are used. A PBN is a network of websites used to build links (and therefore pass authority) to a single website for the purpose of manipulating search engine rankings. This scheme is similar to […]