{"id":30,"count":6,"description":"\"SEO\" redirects here. For other uses, see SEO (disambiguation).\r\nPart of a series on\r\nInternet marketing\r\nSearch engine optimization\r\nLocal search engine optimisation\r\nSocial media marketing\r\nEmail marketing\r\nReferral marketing\r\nContent marketing\r\nNative advertising\r\nSearch engine marketing\r\nPay-per-click\r\nCost per impression\r\nSearch analytics\r\nWeb analytics\r\nDisplay advertising\r\nAd blocking\r\nContextual advertising\r\nBehavioral targeting\r\nAffiliate marketing\r\nCost per action\r\nRevenue sharing\r\nMobile advertising\r\nvte\r\nSearch engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.[1] SEO targets unpaid traffic (known as \"natural\" or \"organic\" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search,[2] news search, and industry-specific vertical search engines.\r\n\r\nAs an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers.[3]","link":"https:\/\/www.waterscapetech.com\/category\/seo","name":"SEO","slug":"seo","taxonomy":"category","parent":0,"meta":[],"_links":{"self":[{"href":"https:\/\/www.waterscapetech.com\/wp-json\/wp\/v2\/categories\/30"}],"collection":[{"href":"https:\/\/www.waterscapetech.com\/wp-json\/wp\/v2\/categories"}],"about":[{"href":"https:\/\/www.waterscapetech.com\/wp-json\/wp\/v2\/taxonomies\/category"}],"wp:post_type":[{"href":"https:\/\/www.waterscapetech.com\/wp-json\/wp\/v2\/posts?categories=30"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}