{"id":4449,"date":"2021-06-29T02:17:01","date_gmt":"2021-06-29T02:17:01","guid":{"rendered":"https:\/\/www.waterscapetech.com\/?p=4449"},"modified":"2021-06-29T02:34:22","modified_gmt":"2021-06-29T02:34:22","slug":"what-exactly-is-ai-in-seo","status":"publish","type":"post","link":"https:\/\/www.waterscapetech.com\/what-exactly-is-ai-in-seo","title":{"rendered":"What Exactly is AI in SEO?"},"content":{"rendered":"<h2>What exactly is AI?<\/h2>\n<p>Artificial intelligence (AI) has\u00a0permanently changed\u00a0search. Users are getting custom search results based on their past behaviors, their devices, their locations, and hundreds of other factors. The search engines increasingly know what users want. This technology shift is driving momentous change in search engine optimization (SEO) as well. AI technology is capable of building customized optimization strategies.<\/p>\n<p>While the SEO techniques we\u2019ve all learned still serve as an optimization baseline, the changing competitive landscape is prioritizing page one results.\u00a0When we use AI\u00a0to look at the relationship between search intent and content, the data paints a picture that is customized to specific content landscapes. In other words, optimizations strategies that work for one family of keywords might not work as well for another group of keywords.<\/p>\n<h2>Where is AI used?<\/h2>\n<p>Search optimization AI analyzes the relationships between sites, content pages, and search engine rankings. The results are fast, actionable, and even automated tactics to out-optimize the competition. Here\u2019s how:<\/p>\n<ul>\n<li><strong>Identify Opportunities.<\/strong>\u00a0Determining the right topics to address with content is as much science as it is art. Artificial Intelligence\u00a0identifies trending topics in your industry and spots competitive gaps in the market to provide the most effective topics to target with your content.<\/li>\n<li><strong>Conversion Optimized.<\/strong>\u00a0Not all traffic is created equal; only the right traffic results in conversions. Whether you need users to place orders or simply leave an email address, AI provides on-page optimizations to ensure your pages accomplish your organizational goals.<\/li>\n<li><strong>Refresh Content.<\/strong>\u00a0Most content pages are developed and published\u2014then quickly forgotten. And while a page\u2019s maturity can help its search ranking, dynamic optimization updates and refreshed linking supplied by AI\u00a0leverages mature content\u2019s link equity to help newer pages rank quicker.<\/li>\n<li><strong>Automation.<\/strong>\u00a0The shift toward Artificial Intelligence\u00a0for search optimization is driving significant optimization opportunities but to take advantage of all these algorithm changes increasingly we\u2019ll see a shift toward automation in search optimization.<\/li>\n<\/ul>\n<h2>How does AI search optimization change marketing teams?<\/h2>\n<p>How we develop, optimize, and publish content is changing quickly. Over time the trend toward using Artificial Intelligence\u00a0to drive search optimization will\u00a0change the focus\u00a0of marketing teams.<\/p>\n<ul>\n<li>Content Creation. Content creators will increasingly be developing content that fills specific search opportunities and responds to competitive opportunities identified by AI.<\/li>\n<li>Optimization Experts. SEO managers have played a range of technical and content roles but moving forward the role position will focus increasingly on analysis and strategy.<\/li>\n<li>Publishing. Today\u2019s site hosting decisions are about speed, bandwidth, and reliability, but hosting solutions increasingly will focus on serving content for customized optimization strategies.<\/li>\n<\/ul>\n<p>As search evolves, so does search optimization. AI in search is changing the way we optimize sites for search. In an increasingly competitive landscape where top search rankings are more important than ever, data-driven, automated, organic-optimized publishing platforms will be king.<\/p>\n<p><a href=\"https:\/\/www.brightedge.com\/glossary\/how-has-ai-changed-search-marketing\" target=\"_blank\" rel=\"noopener\">Learn More About BrightEdge Here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What exactly is AI? Artificial intelligence (AI) has\u00a0permanently changed\u00a0search. Users are getting custom search results based on their past behaviors, their devices, their locations, and hundreds of other factors. The search engines increasingly know what users want. This technology shift is driving momentous change in search engine optimization (SEO) as well. AI technology is capable [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[43,75,40,39,86,38,35,33,30,52],"tags":[119,120,101],"_links":{"self":[{"href":"https:\/\/www.waterscapetech.com\/wp-json\/wp\/v2\/posts\/4449"}],"collection":[{"href":"https:\/\/www.waterscapetech.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.waterscapetech.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.waterscapetech.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.waterscapetech.com\/wp-json\/wp\/v2\/comments?post=4449"}],"version-history":[{"count":0,"href":"https:\/\/www.waterscapetech.com\/wp-json\/wp\/v2\/posts\/4449\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.waterscapetech.com\/wp-json\/wp\/v2\/media\/4450"}],"wp:attachment":[{"href":"https:\/\/www.waterscapetech.com\/wp-json\/wp\/v2\/media?parent=4449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.waterscapetech.com\/wp-json\/wp\/v2\/categories?post=4449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.waterscapetech.com\/wp-json\/wp\/v2\/tags?post=4449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}