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Google Advertising

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With a few tweaks, you can use the same ad on multiple platforms. Clinique shows how it’s done

he multiscreen world—where people consume content across a variety of platforms, often at the same time—is nothing new, but it’s a trend that’s been accelerating. Last year almost 85% of U.S. internet users surfed the web while watching TV, up from just over 75% in 2014. This poses a challenge for brands. After all, creating separate campaigns […]